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graphic design and marketing for
Cutting Ball Theater x IN THE MARGIN's
Exhaustion Arroyo
Showcasing the world premiere of Exhaustion Arroyo: Dancin' Trees in the Ravine through psychedelic colors, intentional bilingual language in all postings, and a playful tone. A bilingual psychedelic comedy about friends that go into the woods for a day of rest and trip on mushrooms and discuss tough topics with humor.
The goal was to introduce audiences to the world of Exhaustion Arroyo in a cohesive manner that intrigued them with humor and wonder.
This was achieved through social media, newsletters, posters, postcards, radio ads and more with traction growing with each show. Overall we sold out most shows and introduced new audiences to Cutting Ball.
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