Cutting Ball Theater's
Rossum's Universal Robots

Crafting a futuristc campaign for Rossum's Universal Robots at CBT. The Czech classic from over 100 years ago is readapted for the modern day with comedy and depth.​

​

The goal was to invite audiences to this immersive show that has them dance, laugh, participate as robots, and more with energetic visuals. 

This was achieved through social media, newsletters, posters, postcards, radio ads and more with traction growing with each show. Overall we sold out most shows, extended for an extra weekend, and had raving reviews in the SF Chronicle and with audiences.