A redesign of the company's light post banners that are currently up all around San Francisco. 

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The goal here is to build brand awareness by using bold colors and movement. Short impactful wording was carefully chosen as well from top reviewers to give more context for the viewer. 

This was achieved through three separate bold designs displayed throughout San Francisco on 12 different streets making up 72 banners in total.

Overall, recognition grew from patrons and neighboring theaters who complimented and acknowledged the changes made.