PHILZ COFFEE
NOT YOUR AVERAGE JOE

Cohesive ad campaign for established coffee shop located in the Bay Area.

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Objective:

Promoting Philz new truck service that is conveniently placed at BART locations for commuters. Intended to expand costumer base throughout the Bay Area. 

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Strategy:

Creating an integrated ad campaign consisting of short personable headlines targeting commuters. Utilizing an user-friendly phone app and recognizable truck design.